Lawrence Seeff

Lawrence Seeff leads the Global Alliances group for Better Place. In this role, he works to establish strategic alliances, partnerships and other value-added business relationships with companies that operate globally within the Better Place ecosystem. These include industry leaders in the energy and technology sectors as well as global integrators and suppliers.

Seeff has more than 20 years of experience leading and growing privately-held, billion-dollar firms in the global real estate and financial sectors.

Before joining Better Place, he founded South African real estate group Seeff Properties. In his 20 years as chairman and chief executive officer, the company grew to over US$1 billion in sales with 250 branch offices and 1,000 employees.

Seeff also was a co-founder and served as CEO of OOBA, South Africa’s leading home loan facilitator. With his guidance, OOBA—formerly known as MortgageSA—achieved sales of more than US$4 billion.

In addition, Seeff also has been a member of the board of directors for Upside Wireless, a global messaging solution provider based in Vancouver.

During the course of his extensive business career, Seeff also played cricket professionally in South Africa and represented the country in international matches.