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BetterPlace is the global provider of electric vehicle networks and services.
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Brave thinking on energy
The Atlantic named Better Place CEO Shai Agassi a "Brave Thinker," one of a group of people who are "risking careers, reputations, and fortunes to advance ideas that upend an established order." From the article: "Electric cars would make everyone happy. They don’t pollute, they can be powered using renewable energy like wind and solar, and they’d undermine nasty oil-rich regimes. The problem has always been how to charge them: electric cars can typically travel only 50 miles or so without a recharge. Agassi, a former executive at the software giant SAP, has a solution that will lead either to acclaim and fortune, or to a very expensive, and public, failure. He hopes to create a national electric-car infrastructure that consists of charging stations where motorists could plug in to refuel, along with switching stations where they could swap out old batteries for new ones during longer trips." Read more at the Atlantic.